John Serrao

At the intersection of tech, food, health and nutrition. Other things you will also read about here: bicycles, poetry, love, traveling, politics, philosophy, business. Variety is the spice of life. @NutritionWndLnd

Can Microsoft Save the Open Mobile Web?

A Look at a Different Approach

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Microsoft recently reported strong quarterly results, with profits exceeding analysts estimates at $0.54/share. Despite the financial success, the Microsoft’s phone division remains a disappointment. Current uptake rates have Microsoft’s mobile operating...

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October 27, 2014

Chris Bishop's Sportif Build


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I ran into this gem last night wondering down the endless internet tubes. Chris Bishop of custom bike builder Bishop Bikes put together this stunner.

See the whole build on Flickr - and you should!

September 03, 2014

Evaluating The App Balkanization Trend

Are Foursquare and Facebook Ahead of the Curve by Carving Their Products Up?

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Foursquare recently split its core check-in functionality into another app called Swarm, continuing the trend of app balkanization Facebook kicked off earlier in the year. This latest balkanization trend really seemed like chasing windmills to me at first...

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August 27, 2014

Political Engagement is a Function of Time

How Did the Populace Fall Asleep at the Wheel?

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You’ve probably heard that our current congress - the 113th - is the least popular congress of all time. America’s level of confidence in them now sits at 7% according to Gallup, a figure so low I think more people could agree on this congress’...

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August 08, 2014

What Makes a Fact True?

Hint: it's not just science.

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I think we all come into each day with a notion of how things work - let’s call that a worldview. And at the foundation of this worldview are facts. But what makes those facts true?

Facts appear to be objectively knowable things (ie, My lamp can take up to a 60W bulb)....

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July 23, 2014

Platform Wars Are Smoldering

Is the Microsoft Battleship Finally Turning?

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I ran into two great pieces by Alex Wilhelm on Techcrunch you should read if you are into tech. Platform Wars is a great mid-2014 summary of where tech is at and Nadella's vision for Microsoft shows how they are pivoting under his leadership.


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July 21, 2014

Drupal GovDays Presentation

Can government and contractors work together?

I recently had an interesting opportunity to present 2 years of cumulative work on one project today at Drupal GovDays up at NIH in Bethesda, MD.

I've been working on a multi-phase, digital presence project up at the Social Security administration over the last...

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August 19, 2013

Pushing the Machine

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Lines of code dance across your screen
They prance to your beat
You can manipulate the machine
Devops bring it to life
Just instructions laid bare
Metal to mettle
Betwixt your mind and their steel
An aluminum sheen binds us together
That code reflects your intellect
You want the...

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July 03, 2013

SEC Mobile App

Prototyping and Development Process with Phonegap

The Security and Exchange Commission asked my team at Rock Creek to replace their outdated iOS app. Their guidance was simple: get our freshest content out to our heaviest users on their iPhones. This project was relatively straight-forward, but it will serve as a vehicle to...

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April 21, 2013

The Universe of Wellness Data

A Combined Approach for Food and Health

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If you think about the concept of food or health in American culture, almost inevitably, that brings you to the food system or the healthcare system. But when people think about wellness, it gets treated not as a system or business but as a fuzzy idea. That's...

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March 06, 2013

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